The RJR Digital Partnership Program (DPP) helps retailers to deliver digital brand content and mobile coupon offers to age-verified Adult Nicotine Consumers (21+). The goal of the program is to increase marketing returns for both the manufacturer and the retailer.
Program levels and benefits
The DPP is structured into two levels, offering different incentives based on the retailer's digital capabilities and age-verification standards.
Entry level
To participate in DPP Level 1, retailers must have an active RMSC 2025 Scan Data Reporting (RSD) contract with "Validated" status from Circana
Advanced
DPP Level 2 requires a validated RMSC 2025 Scan Data Reporting (RSD) contract and the following additional requirements:
- Age Verification: Must utilize a reputable third-party provider to produce a 21+ restricted digital environment.
- Communication: Must communicate DPP URLs to age-verified consumers at least 6 times per half-year.
- Mobile Coupon Program:
- Must participate in the Mobile Coupon Program for relevant product categories (Cigarettes, Smokeless, Vapor, etc.).
- Must publish DPP URLs on the retailer’s digital platform (mobile app or website) in the #1 or #2 position by category. Sections must be clearly labeled (for example, "Manufacturer Coupons (must be 21+ to enter)").
Program participation
To submit transaction-level scan data to RJR, subscribe for the following Petrosoft products:
- Scan Data: Automatically sends tobacco sales data to RJR.
- CStoreOffice®/Retail 360Tobacco Scan Data Supporting RJR report: Sets up the transaction-level scan data export to RJR.
To automatically retrieve and apply discounts and promotions on R.J. Reynolds Tobacco Company products, subscribe for the following Petrosoft products:
- Scan Data Loyalty: Configures loyalty promotions, sends them to compatible cash registers, and reports customers’ phone numbers to RJR for reimbursement.
Read CStoreOffice® and RJR API for details.
To participate in the Mobile Coupon Program for relevant product categories, subscribe for the following Petrosoft products:
- Go Loyalty: Organizes loyalty programs and manages customer notifications.
- Go Loyalty (iOS) and Go Loyalty Rewards (Android) mobile apps: RJR-certified digital platform that discovers nearby stores with loyalty offers and notifies age and identity verified customers about promotions and coupons.
Setting up the back-office
- Get ScanData & ScanData Loyalty subscriptions on the Petrosoft Customer Portal.
- Obtain RBDSCode (Retailer Brand Digital Service Code) from RJR.
- Sign a contract with RJR.
- Enroll for the Digital Partnership Program (DPP) through an official RJR representative.
- Once enrollment is processed, RAITMS will provide you with RBDSCode(s) along with the authorized DPP URLs. This information is typically sent in a confirmation package.
- Submit a support ticket to Petrosoft with a request to set up RJR DPP for your account. Attach RBDSCode(s) to the ticket.
RBDSCode is a unique, alphanumeric number (maximum 10 characters) which serves as the primary account identifier within the RAITMS system. it is assigned to each retail location by the RJR.
Petrosoft does not generate codes and cannot acquire them on your behalf.
Petrosoft will configure your locations (stations) to automatically deliver and update digital coupon data from RJR. Coupon updates are synchronized with the Go Loyalty (iOS) and Go Loyalty Rewards (Android) mobile apps.
We will send you a notification once the setup is complete so you can begin with the testing and public announcements.
